Choosing the right domain name should be the first thing to consider in search engine optimization. Domain names and search engine optimization go hand-in-hand, as your domain name is a great factor in making sure that your website ranks high in searches to drive more traffic to it. A poorly chosen domain name or a completely non-relevant domain name will not kill your SEO efforts, but it will make them a bit more difficult.

To many businessmen and women alike, the recent craze for social media sites such as Facebook, Twitter, Digg, Delicious and about 300 others seems to be silly and juvenile. And in some ways, that is exactly what social media and web 2.0 is all about – putting a personality online. However, there is a whole separate avenue of thought that you should consider. First and foremost your business decisions should be governed by their likelihood to contribute to the bottom line – revenue.

Remember the “Content is King” statement? Well, many e-commerce sites forget that, but those that thrive realize that e-commerce products are just another form of content and they apply the same core SEO principles to their e-commerce product content as you would to any site.

Much has been made about blackhat SEO principles and, in general, greyhat SEO principles and techniques largely go unmentioned. The differences between black and white are obvious, but shades of grey begin to overlap and the line becomes blurred as to what is acceptable and what is not. Ultimately you must rely on sound judgment and core design principles to protect you from possible damage should you cross over that thin line.

Like everything in life, there is black and white when it comes to SEO tactics, strategy and principles. Whitehat principles are those which are absolutely guaranteed to not cause problems and be within complete compliance both to the letter of the terms of agreements of the search engines and to the ethical intentions of those agreements. On the opposite side of the spectrum, are blackhat SEO principles and techniques.

When it comes to the various whitehat link building strategies, link building with articles is by far the most effective for a variety of reasons. First and foremost, as has been stated numerous times, content is King on the Internet and articles still provide the most effective way of distributing content. Many other new media types have become popular, but none will ever eclipse the simplicity and flexibility of the written word.

When it comes to the various whitehat link building strategies, link building with articles is by far the most effective for a variety of reasons. First and foremost, as has been stated numerous times, content is King on the Internet and articles still provide the most effective way of distributing content. Many other new media types have become popular, but none will ever eclipse the simplicity and flexibility of the written word.

SEO has revealed that having many inbound to your site is an important part of any complete search engine positioning strategy. You probably have received a lot of offers asking you to exchange links with other websites, and this is the rationale behind that. If you find that these websites who offer you link exchanges are related to your site, it is best to take advantage of their offers provided they are of high quality. This is what we call Reciprocal Linking, and this can definitely increase your search rankings.

One of the important aspects of search engine optimization is links. Links to your website found on many other websites on the Internet is the best way to make your PageRank higher. So, the secret to website success is links, links, links (but don’t forget content). The more links to your site, the better. It is a given that incoming links to a website help to determine its PageRank. And, PageRank is Google’s prime method for establishing trust and importance.

Link building strategies are critical to the creation of a successful SEO campaign for your site. Content is also crucial, but having great content, without anyone linking to it, will not get you very far. Like all aspects of SEO, there are many different ways to skin a cat, and link building is no exception.