The biggest fear any website owner has is coming in to work one day and doing a quick verification of his Google rankings only to find that his site has disappeared altogether from Google. It’s a nightmare that many share – but like most fears, it can be conquered and the best way to do that is with knowledge. You need to thoroughly understand the different penalties that Google could impose and also the risks that you must avoid so that you don’t have to worry about these issues.

If the past year's over a dozen changes in Google algorithms has taught us anything, it's taught us that not only is content king, but it's queen, princes, and the rest of the royal court. Exhaustive studies of tens of thousands of high ranking sites have shown specific elements related to content that must be addressed on every site that wants to be competitive, and we'd like to apply that knowledge to your website.

Building a website can be simple, but building an effective website is a whole different topic. To be effective a website must achieve its goal – too many, though not all, this goal is a financial objective of generating sales (or perhaps, leads). Either way, that goal is very definitive and quantifiable and is referred to as a conversion. If you sell a product, a conversion occurs when a customer initiates and completes a sale. Now, many potential customers will come to your site, but only some of them will become conversions.