Practical SEO writing from a team with 20+ years in search — technical guides, content strategy and the campaigns behind the results.
Tyler Collins
November 22, 2024
Quality content helps people understand a problem, evaluate their options, and decide what to do next. It also gives your business a way to demonstrate knowledge before a prospective customer ever speaks with you. That is why “content is king” still has practical meaning. Publishing useful material is a core part of SEO, but volume…
Tyler Collins
November 22, 2024
Blackhat SEO describes tactics intended to manipulate search visibility through deceptive or policy-violating methods. For a business owner, understanding those methods helps with evaluating proposals, reviewing existing work, and protecting the value of a website. Judge the actual implementation and its purpose. A promise of quick rankings does not explain how the work is performed,…
Tyler Collins
September 15, 2024
What Are Social Signals, and How Do They Help My Website Rank? Social signals are instances when your website gets shared on social media platforms like YouTube, Facebook, Twitter, and others. There are additional signals that happen after the initial share, too, for example when: A Facebook post that gets shared, Liked, or commented on…
Tyler Collins
September 15, 2024
What Are User Metrics & How Do They Relate to SEO? User metrics give website owners a good look at what users are actually doing on their website. These user metrics are also something Google and other search engines look at when ranking pages. User metrics can include: How long people spend on individual web…
Tyler Collins
September 15, 2024
What is OnPage Optimization? On-page optimization is the process of configuring elements on or in your website, that the search engines can read, and score, for relevance and ranking priority in the search engines. These are the things that you are 100% responsible for, and must adhere to, in order to achieve top positions in…
Tyler Collins
September 15, 2024
What Do I Need To Know About Content for My Website? Content is a big factor in SEO, because Google has been shifting towards analyzing content quality rather than links and other metrics. There are three main considerations for content on a website: Composition & Quality Linking within the content Use of advertisements The main…
Tyler Collins
September 15, 2024
Search Engine Optimization Seminar Overview The internet is full of media and content. It can be hard to stand out from the competition if you don’t have a solid plan in place for your own website. If you have a product or business to offer, don’t you want to connect with those people who might…
Tyler Collins
September 15, 2024
What Are Backlinks, and Why Are They Important For Search Engine Rankings? Backlinks are essentially links from other websites to yours, and they are very important for your website if you want to rank at the top of search engines. This is the MOST important OffPage SEO factor. Think of a backlink as a vote…
Tyler Collins
September 15, 2024
How Do I Create Perfect SEO Content for My Website? Creating content can be difficult, but there are several important ingredients to achieve success with search engine placements and overall SEO. The following is a 10-step process that is very effective, but first, it is important to understand the topic you’re writing about. Step 1…
Tyler Collins
September 15, 2024
How Do Search Engines Work? Search engines organize information, and they do this in a very robust manner. They’ve got warehouses of servers, big campuses of mathematicians formulating the most advanced algorithmic formulas; to organize every piece of data they can find on the internet, and they’re very good at organizing this information to present…
Tyler Collins
September 15, 2024
How Can Branding Improve My SEO? Branding is a website quality ‘compliment’ that Google and the other search engines love. Google actually gives you advantages in your market, in terms of SERP rankings, if you are an established brand. This branding can even trump other factors like website structure, content quality, and other factors that…
Tyler Collins
August 9, 2024
Our Next Event Date: Coming Soon! Location: Double Tree Hotel – 90 Pacifica, Irvine, CA 92618 Please View Official Event Page Here Learn how we are driving over 20 million organic visitors monthly across all our sites. Our experts are revealing all their secrets for ranking websites #1 in the Google, Yahoo, and Bing search…
