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  • SEO Your Social Media Channels

  • Content Isn't Just king, It's The Royal Court

    If the past year's over a dozen changes in Google algorithms has taught us anything, it's taught us that not only is content king, but it's queen, princes, and the rest of the royal court. Exhaustive studies of tens of thousands of high ranking sites have shown specific elements related to content that must be addressed on every site that wants to be competitive, and we'd like to apply that knowledge to your website.

  • E-commerce SEO - Advanced Strategies

    What do I need to know about Category & Product Page Optimization?

    The following suggestions apply specifically to the SEO opportunities around your store’s product pages, which are commonly known to generate the best visitor traffic to your shop. The product pages on your site produce long tail keyword traffic, which are usually visitors farther down the buying cycle and result in better conversions.

  • Domain Names and Search Engine Optimization

    Choosing the right domain name should be the first thing to consider in search engine optimization. Domain names and search engine optimization go hand-in-hand, as your domain name is a great factor in making sure that your website ranks high in searches to drive more traffic to it. A poorly chosen domain name or a completely non-relevant domain name will not kill your SEO efforts, but it will make them a bit more difficult.

  • The Importance of Social Media Marketing

    To many businessmen and women alike, the recent craze for social media sites such as Facebook, Twitter, Digg, Delicious and about 300 others seems to be silly and juvenile. And in some ways, that is exactly what social media and web 2.0 is all about – putting a personality online. However, there is a whole separate avenue of thought that you should consider. First and foremost your business decisions should be governed by their likelihood to contribute to the bottom line – revenue.

  • SEO and E-commerce

    Remember the “Content is King” statement? Well, many e-commerce sites forget that, but those that thrive realize that e-commerce products are just another form of content and they apply the same core SEO principles to their e-commerce product content as you would to any site.

  • Greyhat SEO Principles

    Much has been made about blackhat SEO principles and, in general, greyhat SEO principles and techniques largely go unmentioned. The differences between black and white are obvious, but shades of grey begin to overlap and the line becomes blurred as to what is acceptable and what is not. Ultimately you must rely on sound judgment and core design principles to protect you from possible damage should you cross over that thin line.

  • Blackhat SEO Principles

    Like everything in life, there is black and white when it comes to SEO tactics, strategy and principles. Whitehat principles are those which are absolutely guaranteed to not cause problems and be within complete compliance both to the letter of the terms of agreements of the search engines and to the ethical intentions of those agreements. On the opposite side of the spectrum, are blackhat SEO principles and techniques.

  • Whitehat SEO Principles

    When it comes to the various whitehat link building strategies, link building with articles is by far the most effective for a variety of reasons. First and foremost, as has been stated numerous times, content is King on the Internet and articles still provide the most effective way of distributing content. Many other new media types have become popular, but none will ever eclipse the simplicity and flexibility of the written word.

  • Link Building Part III: Link Building with Articles

    When it comes to the various whitehat link building strategies, link building with articles is by far the most effective for a variety of reasons. First and foremost, as has been stated numerous times, content is King on the Internet and articles still provide the most effective way of distributing content. Many other new media types have become popular, but none will ever eclipse the simplicity and flexibility of the written word.

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